Shark Tank VR
Press Release - Season 6
Client: Sony Pictures Television
Strict pandemic protocols were placed during the production of Season 6 of Shark Tank Mexico, which meant that no non-essential personnel were permitted on set. To keep generating buzz around the premiere of the show, we created a “live” VR experience on set that gave the press and important influencers exclusive access to the production of the show from the safety of their home.
Creative Concept
Art & Creative Direction
Graphic Design
Landing Page Design
Press Kit Design & Production
Social Media Campaign
An Invitation Into the Tank
Influencers and press received a custom box containing VR goggles and a printed guide, along with a coordinated email walkthrough explaining how to log in for the scheduled livestream. Through the experience, they were able to step inside the set virtually, get behind-the-scenes access, and witness a real pitch in real time
The Live Virtual Tour
The entire VR experience was carefully scripted, pre-recorded, and then streamed live to create the feeling of real-time access.
Viewers were welcomed by the show’s Executive Producer, who guided them through the Shark Tank set step by step. The journey began at the studio entrance, where COVID safety protocols were demonstrated. First a temperature and oxygen check, followed by a sanitization room.
Sanitization Stations
From there, guests were taken into the VIP lounge for a casual conversation with one of the Sharks, then into the makeup room to meet another, before finally arriving on the main stage to witness a full pitch unfold.
Into the Tank
The pitch itself was entirely staged… though the Sharks were unaware at the time. An actor portrayed an entrepreneur who had turned pandemic protective suits and goggles into a fashion-forward business.
The “Entrepreneur”
He presented ALTO MV a fully developed and running business: inventory numbers, personal investment, a marketing plan supported by a live Instagram account and functional website, and a clear ask for funding in exchange for equity.
The Sharks’ reaction was immediate and intense. They challenged the ethics and longevity of the business, calling out that it capitalized on fear and lacked a sustainable, moral foundation.
The Pitch
Impact & Results
The campaign was a standout success, achieving 85% live attendance and continuing to live online through a dedicated landing page for a full month ahead of the season premiere. It drove strong traffic, sparked conversation, and earned positive press and influencer buzz for its creativity and originality
