Damian | Valori | Culmo
Miami, FL
Damian | Valori | Culmo is a law firm specializing in receiverships, complex litigation, and personal injury, formed through the merger of Damian & Valori LLP and Tom Culmo Trial Attorneys. Following the merger, I was brought on to lead the firm’s rebranding, marketing, PR, and creative strategy. My work focused on refining the firm’s identity and voice to establish a cohesive, modern presence across digital platforms, including web, social media, press communications, and events.
REBRANDING
As part of the rebranding process, we unified two distinct visual identities—each with nearly 20 years of history. One firm had a traditional serif logo with a more antiquated legal look, while the other used a cleaner, sans serif design.
To reflect the new chapter and shared values, we shifted the emphasis to the initials “DVC,” placing the full firm name beneath in a minimalist, expanded sans serif typeface. The result is a modern, cohesive brand that feels both fresh and credible.
SOCIAL MEDIA
Revamped DVC’s social media by curating content more thoughtfully and applying the firm’s updated branding across all posts and platforms. From conference highlights and award announcements to firm culture and events, each visual was designed to reflect DVC’s sleek, professional, and modern aesthetic. By showcasing both the firm’s accomplishments and its people, we created a more personable presence that kept DVC top of mind and aligned with its refreshed identity.
REELS
We introduced short video content to recap key events and share the unique stories of DVC’s attorneys. Through interviews and highlight reels, we created engaging capsules that showed the team’s expertise and helped make the firm feel more approachable and relatable.
NONPROFIT PARTNERSHIPS
Provided creative support to Educate Tomorrow and The SEED School of Miami—two nonprofit organizations co-founded by a partner at the firm that focus on providing educational opportunities for foster and homeless youth. My work included branding for events and galas, designing social media content, and creating materials for fundraising campaigns, all aimed at raising awareness and driving support for their mission.
