Natalia Lafourcade
Live At Carnegie Hall
Client: Sony Music
Visual identity and launch campaign for Mexican Latin Grammy–winning singer-songwriter Natalia Lafourcade’s live album, recorded at Carnegie Hall.
Key Art & Creative Concept
Art & Creative Direction
Title Treatment
Web and OOH Banners
Social Media Campaign
Master Video - Video Editing / Graphics
Title Treatment
Album Cover Design
For the album cover, we wanted to capture the intimacy of this special moment at Carnegie Hall. The venue’s iconic red sets the backdrop, while gold-bronze typography evokes the warmth of the stage and the soft glow of the lights.
The front cover features an image taken during rehearsal, from Natalia’s perspective, revealing the “living room” setup on stage. The back cover complements it with a photograph of the audience during the live performance, bringing the experience full circle.
”Welcome to my living room”
ALBUM LAUNCH CAMPAIGN
Conceptualized and executed the “Welcome to My Living Room” campaign, inspired by a phrase Natalia shared with the audience during her live performance. Drawing from the warmth and intimacy of that moment, we developed a cohesive visual identity across digital and print, bringing the album’s essence to life and carrying this heartfelt message throughout all platforms.
VIDEO CONTENT
We created 30 short-form videos and reels to support the teaser, launch, and maintenance phases of the campaign, driving audiences to Spotify to experience the full album. These videos showcased key moments from the performance, including Natalia’s heartfelt words, collaborations with guest artists, and the most iconic highlights of her music.
ALBUM LAUNCH - MASTER VIDEO
PHOTO CURATION
WEB BANNERS • OOH
