POP
Client: The Positive Perspective
The Positive Perspective (POP) is a purpose-driven motivational brand for speaker and coach Maricarmen Saleta, designed to inspire positivity, inclusion, and leadership through workshops, coaching, and community-focused experiences.
Branding
Art & Creative Direction
Graphic Design
Website Design
Social Media Content
Marketing Materials
Branding
Developed the visual identity and brand system for POP to reflect Maricarmen’s highly enthusiastic, joyful personality and her heart-forward approach to leadership. The brand icon features a happy flower that forms into a peace sign — inspired by Maricarmen’s signature pose — symbolizing positivity, inclusion, and connection.
Website Design
Designed and built a playful yet polished website that clearly communicates POP’s offerings, values, and voice—creating an inviting digital home optimized for storytelling, conversion, and growth.
Social Media
