Game of Thrones Affiliate Kit
Client: HBO Latin America Group
To generate intrigue and excitement around the premiere of Season 6 of Game of Thrones, we created a premium gift – “The Hall of Faces” game set – for executive affiliates that brought to life one of the most memorable childhood games, “Guess Who?”.
Creative Concept
Art & Creative Direction
Graphic Design
Package Design & Production
Crafting A Premium Game Set
Designed entirely from scratch, we concepted, prototyped, and produced every element to create a truly premium game set.
Box Lid
The box featured a premium blue-gray finish with silver foil stamping on the exterior, while the inner lid introduced the game concept, complemented by an insert flyer announcing the new season and its significance.
Character Board Game
The game board was crafted from laminated lightweight metal, featuring 16 main characters arranged to resemble the iconic Hall of Faces, mirrored on both sides and mounted on a custom wooden base with slots for the hidden character card.
Character Cards
The set included a deck of cards of the 16 characters and a pouch of magnetic blank “faces” used to eliminate options during gameplay.
Booklet
Also included was an instructional manual detailing how to play, featuring Game of Thrones–style sample questions, and teasing the upcoming season alongside highlights of other HBO programming.
Final Production + Impressions
1,000 pieces produced in English, Spanish, and Portuguese.
The kit made a strong impression with executive affiliates— so much so that it had to be reprinted due to demand.
