LIV

Client: LIV Swiss Watches

A Swiss watch company, dedicated to providing accessible, handcrafted and high-quality watches.

Art & Creative Direction
Creative Concepts for Product Launch Campaigns
Graphic Design
Filming & Video Editing
Web & Social Media Content
UX/UI Design & Programming

Branding

Created comprehensive brand guidelines defining LIV’s typography, layout systems, hierarchy, composition, and overall visual language to ensure consistency across all touchpoints.

Product Launch Campaigns

From Concept to Launch

For each LIV watch launch, I help lead the creative direction from concept to execution, developing the key art, visual language, and core messaging that carries consistently across every channel.

The launch strategy begins with exclusive early access for LIV’s fan community, followed by teaser content to spark curiosity, and culminates in a full launch supported by product storytelling, founder-led messaging, influencer content, and performance-driven assets.

The campaigns are all designed to build anticipation, reward loyal fans, and deliver a high-impact launch moment across social, email, web, paid media, and packaging.

Teaser Phase

Short-form social and email + web teasing key design details and inspiration.

Launch Week

Product reveal across social, email, and web.

Instagram Content

Lifestyle and detail shots telling the product story frame by frame.

Victory on Your Wrist 👊🏻 ᯓ ✈︎ 24 aerial wins. One daring Mustang. The P-51 PETIE 2nd is a tribute to the courage, speed, and precision that defined Meyer’s legendary Mustang, and now defines this timepiece. Only 100 pieces for 2025.